Mar
24
2016

What are Visitors Looking for on a Church Website?

Just in time for Easter, this week’s Ministry Briefing looks at how to make sure your website is ready to go:

Among the 41% of Americans planning to attend Easter services, over two thirds of them own smartphones and will most likely look up information about your church online. Do you have service times and location information in clear, easy-to-find locations? Also check out your website to make sure you have staff information, children’s ministry notes, and information about your mission and values along with links to past sermons.

Source: Facts and Trends

Why does this matter for church leaders?

Some simple changes to your church website can make a huge difference in helping visitors find your church and prepare for a visit, let alone helping them decide to visit in the first place.

  • Is Your Church Website Mobile-Ready? Several of the most popular website creation tools today have ready-made themes that show up well on the tiny screens of mobile phones. Assuming that the majority of your members and visitors use smartphones, is your website optimized for mobile viewing?
  • Where to Share the Basics: The two most important details on any church website are you location and your service times. Contact information should be easy to find as well. You can place this essential information on your home page in the top (or header) section, at the top of a sidebar, or at the bottom of your page, provided visitors don’t have to scroll down too far to find it.
  • What makes your church unique? If churches include information about their mission, values, and beliefs, they tend to share too much. What are the most important details you can share about your church in a few brief sentences so that visitors know who you are and what makes your church unique?

Can you run a test on your church website today? Ask a few members of your church to share their input.

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About the Author: Matt Steen

I love Jesus, Theresa (my wife), the Redskins & Capitals, and am currently living in Waco, Texas where I am studying the finer points of BBQ (while working on my MDiv and MBA at Baylor University). When not studying, I serve church leaders through MinistryBriefing.com and am the Director of Connections for Harris Creek Baptist Church's Downtown Campus.