Feb
22
2016

The Majority of Internet Users Use Smartphones… Is your church ready?

This week’s Ministry Briefing looks at the shift in usage patterns among internet users:

The Internet is going mobile today, with 54% of users accessing it on their phones compared to 46% accessing it on a desktop computer. Most importantly, 60% of religion news is shared on a mobile device, compared to business-related fields such as finance and economics where 38% are accessed on a desktop.

Source: ChurchMag

Why does this matter for church leaders?

More people are managing their lives on mobile phones, and churches need to consider key ways to connect on mobile platforms.

  • Phones are more than social media tools: Smartphone users are managing their finances, reading news articles, and reading the Bible on their phones. Churches need to think of how they can use mobile apps or mobile websites to provide spiritual growth opportunities.
  • Mobile Giving Is a Must: Banks are making big investments in mobile apps and mobile banking. Churches who want to keep up with this important trend should consider options such as text-based giving and mobile giving.
  • Responsive Websites are the Future: How does your church website appear on a mobile devices tiny screen? There are plenty of responsive website options available that can make this switch easy and effective.

Do you use a smartphone? If not, is there someone you can consult for direction?

How can YOUR church begin to use smartphones to minister more effectively?

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About the Author: Matt Steen

I love Jesus, Theresa (my wife), the Redskins & Capitals, and am currently living in Waco, Texas where I am studying the finer points of BBQ (while working on my MDiv and MBA at Baylor University). When not studying, I serve church leaders through MinistryBriefing.com and am the Director of Connections for Harris Creek Baptist Church's Downtown Campus.