Finance Fridays: Ninety Second Vision

While at Exponential last week I spent a great deal of time listening to the likes of Brad Leeper, Jim Sheppard, and the rest of the Generis team talking about how to raise funding in order to support your church.  During one of the sessions participants were asked to give a ninety second fundraising ask to the group.  This was a pretty cool exercise to watch, as I got to hear the passion of forty plus church planters for the people that they are preparing to minister to.

While hearing planters hearts was a pretty cool experience, the point of the exercise was profound: if you are unable to articulate your vision, passion, urgency, and need over the course of ninety seconds, you have no chance of being able to do it over the course of fifteen minutes or more.  Jim Sheppard drove the point home during one of the sessions telling planters that the Generis team could coach planters and equip them with the tools they need to raise the funds that they need, but if the planter does not have clarity on why they are planting, why the city they are planting in needs a new church, and what is going to make them different… they had no chance.

  • Do you have clarity on why you are doing what you are doing?
  • Are you passionate about what you are doing?
  • Do you know what makes your church unique?

While these questions are important to those that are in the midst of generating the capital required to start a new church, it is also highly important to the established church.  An established church that is unable to communicate who they are in ninety seconds is in just as much danger as a church plant with the same issue.  The only difference between the two churches is that the plant will never get off the ground while the established church will slowly fade away.

  • If you, as a church leader, are unable to communicate your vision in ninety seconds, how can your congregation possibly do so?
  • If your congregation is too ambivalent about the vision of your church to be able to tell someone about it in ninety seconds, why would you expect them to support that vision financially?
  • If the vision of your church is not important enough to be shared in ninety seconds, how can it produce life change?

Tell us about YOUR church.  You have ninety seconds, go!


About the Author: Matt Steen

I love Jesus, Theresa (my wife), the Redskins & Capitals, and am currently living in Waco, Texas where I am studying the finer points of BBQ (while working on my MDiv and MBA at Baylor University). When not studying, I serve church leaders through and am the Director of Connections for Harris Creek Baptist Church's Downtown Campus.