Finance Fridays: 5 Online Giving Stats for Churches
One of the things that I get to do professionally is help churches get started with online giving through eGive. We are getting ready to release a report on online giving, and why it works for churches. I am pretty excited about this, but I was pretty shocked by some of the statistics that we came across in the process of putting the report together:
- According to the 2013 State of the Plate survey, 36% of members donated electronically.
- As of 2012, 42% of churches offered online giving. That’s a jump from 11% in 2011.
- Online giving for faith-based organizations grew by 18.1% in 2013, the largest increase in any sector.
- A 2011 report found that online giving increased donations by 10-30%.
- 63% of churches with a budget surplus used online giving in a 2012 survey.
I can give you a long list of reasons as to why your church needs to investigate online giving platforms, but I will spare you the sales pitch. The reason that I believe this is so important is because churches who do not offer a giving alternative to the offering plate are placing a significant roadblock in front of Millennials and Gen-Xers who want to worship through giving to the church. Many in these generations neither carry cash nor keep a checkbook (I don’t even know where my checkbook is!), yet we still want to give to the mission of the local church.
There are several fantastic online giving providers in the church world these days, but I am a fan of eGive (full disclosure: I handle the sales and marketing for eGive). Regardless of who your church uses, if you have a website, you need to be investigating online giving.
What is YOUR online giving strategy?